Art Direction: Diana Friedman
Copy: Tajj Badil-Abish
Recognition: Young Shits Oct 2017 "The shit that came close to winning"
Scoreboards coincide with each school's biggest rival
(Left) We’ll target the biggest party schools with a pep talk on social media.
(Right) On Instagram, we’ll create story ads to share fun ways to collect used cups.
The Party Cup pack features handles and a prepaid postage label for students to easily
collect and mail in their cups, making it simple for off-campus students to join in on the fun.
The microsite will provide rankings, fun facts, and helpful resources about the project.
Score big on game day
Ads on trash > cups in the trash.