Diana Friedman

Solo

Solo

Art Direction: Diana Friedman
Copy: Tajj Badil-Abish

Recognition: Young Shits Oct 2017 "The shit that came close to winning"

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Scoreboards coincide with each school's biggest rival


THE KICK-OFF

(Left) We’ll target the biggest party schools with a pep talk on social media.
(Right) On Instagram, we’ll create story ads to share fun ways to collect used cups.


PACKAGING

The Party Cup pack features handles and a prepaid postage label for students to easily
collect and mail in their cups, making it simple for off-campus students to join in on the fun.


WEBSITE

The microsite will provide rankings, fun facts, and helpful resources about the project.

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GUERRILLA

Score big on game day

Ads on trash > cups in the trash.


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