Diana Friedman

Koncept Sutra


Koncept Sutra

Concepting is like intellectual intercourse. You’re stimulated, exposed, vulnerable; you can’t do it with everybody, and getting to a good idea can feel like an orgasm. So we decided to create Koncept Sutra: a guide to building creative intimacy, and achieving brain climax with your partner.


Created by: Diana Friedman & Nechama Muchnik
Illustrated by: Tori Seitelman

Campaign US
Muse by Clio


Follow us on Instagram @konceptsutra!
Or buy a book on Etsy!
All proceeds go towards a scholarship to fund a new creative looking to find their ad school sweetheart.