Made at Wieden+Kennedy NY with Nechama Muchnik
Senior Creatives: Howard Finkelstein, Grant Mason
Creative Directors: Stuart Jennings, Eric Helin
Santa. He’s just like us. He needs a battery he can trust,
especially during the holiday season.
That’s why he trusts Duracell.
VENDING MACHINES NEVER CLOSE
Someone, somewhere will forget to buy batteries the night before Christmas, if not the day of.
Unfortunately, most places that sell batteries will be closed, including Walmart.
So for the weeks leading up to the holiday, we set up vending machines outside of Walmarts stocked with batteries that double as ads for Duracell, and heroes coming to the last-minute rescue.